Wednesday, January 18, 2012

Chapter 3


The World War II puts the fashion in a second thought. The raw materials are difficult to be found because they are used as the war's equipment. The cost of the fabrics is really high, and rayon appears as a more affordable idea. Fashion takes its military and strictly look. The shoulders are accented with wadding, not only in suits but also in dresses. All these until 1947, when Christian Dior makes his revolution and creates the New Look. The basic silhouette, known as Line A, is conical, giving emphasize in the waist, with natural shoulders, while skirt's length starts from the middle of the knee. The fabrics that are used are taffeta, velvet, satin and muslin. For first time came to light the patterns and the prêt-à-porter. 

The klos skirts with length some inches above the knee. There is the domination of small prints and the black-white. Dresses that are fastened in the waist, dresses with accented waist and paddings in the shoulders. Blouses that have the shirts' shape, androgynous suits, tight and straight skirt which are suited with tiny sweaters. 

Big hats, hats with voile made by nets or laces and berets. Gloves and bags that are hanging from the shoulders. Shoes that are sandals with thick heels or double soles that worn with short socks. Pins are also in fashion. 


MAKE-UP. The eyebrows are natural but also accented, light mascara, lip pencil and lips in soft pink shades. In addition, women painted their legs just to give the sence that they were wearing tights and also they painted the seams at the back of their legs with a black pencil. 

Hair's lenght is up to shoulders, with wavy shape or in chignon bun. 

Cristobal Balenciaga, Pierre Balmain, Jacques Fath, Jean Desses.
Rita Hayworth, Ingrid Bergman, Bette Davis, Veronika Lake, Lana Turner, Judy Garland, Lauren Bacall, Ava Gardner.

  Veronica Lake (1922-1973) 
Some of her films: Soronity House (1939-her first film), Young As You Feel (1940), I Wanted Wings (1941), Hold That Blonde (1945), Flesh Feast (1970-her last one).  ....etc

  Rita Hayworth (Margarita Carmen Cansino-her real name) 

Some of her films: Dante's Inferno (1935-her first film as Cansino), Charlie Chan in Egypt (1935), Rebellion (1936), Trouble in Texas (1937)... You'll Never Get Rich (1941-her first film as Hayworth), Show Business at War (1943), Gilda (1946), The Wrath of Gold (1972-her last one).  .....etc


Beauty Follower said...

Yep, totaly like that style... specialy Rita's swimsuit!

La Mode Operandi said...

Great post! I always enjoy learning new things about different eras in fashion and you have definitely broken it down comprehensively. The style is so classic!

Marianne M. said...

yeah me anupomonhsia to perimena auto to post.
uperoxo opws panta, oi photo pou dialexes toso antiproswpeutikes eidika ekeinh me tis 2 gunaikes pou forane ta uperkomsa palto tous.
oso gia th rita kai thn veronica panemorfes, aisthisiakes, monadikes.
opws k oles oi alles gunaikes pou anafereis.

lucia m said...

love it!


Great post, love the chiq pieces


Danielle Barbe said...

great post! such beautiful ladies.

Kate V said...

Αν ζούσα σ' εκείνη την εποχή σίγουρα θα λάτρευα τα μαγιώ...! ;-)

Kisses xx

ifigenia said...

you have an award!

Megha Varshini said...

nice post :)
really enjoyed reading it.
i have a giveaway on my blog. comment which item you like and win. would love it if you can take a look

cocobloggers said...

lovely post...i rita heyworth einai i agapimeni mou ever...ti ginaika!!!

a kiss from the

Chloe said...

The 40's would have been a beautiful era to live in.


GlamorousGirl said...

love it!

Stella said...

Beautiful post!

Aurelia (A Pretty Life) said...

vintage fashion photos are great.

therese sörensen said...

nice blog!

K said...

love the coats that are nipped in the waist!!! so cool!!!!!!!
Also, HOW COOL are their hair???

love K

Style Servings said...

I wish everyone dressed more like this now

Phuong said...

love it! Great inspiration

Travel in Style

Rachel said...

cool post! I like the idea of taking a look at history's fashion, would've made AP US history a little bit more interesting!!
Thanks for the comment, visit again

il était une fois... said...

love it! x

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