Chapter 6

70's

A decade which is influenced by the music and movements of youth having the adoption of many different options. The folklore is mixed with the retro, kitsch, the glitter and the punk. The hippies who protest about love and peace make famous the Meditation. In 1974 the famous Studio 54' is becoming the most popular event of the decade in New York. This decade is the era of disco, stretch and lycra. Gloria Vanderbilt makes popular the tight stretch jeans. In 1977 the punk movement in Britain brings leather, studs, safety pins and clothes made by vinyl. 

LOOKS

The dresses are loose, with psychedelic and floral prints. Gypsy skirts which are very short or very long. Very short shorts (hot-shorts) and the famous bellbottoms pants. Jeans with t-shirts, jumpsuits, strapless dresses in straight-line (tubedresses). 

ACCESSORIES

Belts with huge buckles, necklaces made by beads, sequins, saten leggings, huge silver rings in the ear. The shoes have exaggerated soles. Bandanas, scarfs and poncho. 

BEAUTY

MAKE-UP. The fake eyelashes are still in fashion while the blue and green eye shadows are women's favourite colours. The lip-gloss is becoming the best for lips. Towards the end of the decade, the punk brings the intense eye-liner while the nails are painted in black colour. 

HAIR

The hair is long and most of the women adopt Farrah Fawsett hairstyle.

DESIGNERS

Ossie Clark, Biba, Roy Halston, Jean-Charles de Castelbajac, Claude Montana, Kenzo, Ralph Lauren, Fiorucci, Ασλάνης, Πολατώφ, Billy Bo. 

ICONS
Bianca Jagger, Catherine Deneuve, Patti Smith, Lauren Hutton, Jane Birkin, Jerry Hall, Farah Fawcett, Liza Minelli, Diane Keaton, Goldie Hawn, Olivia Newton-John, Μιμή Ντενίση, Κατερίνα Παπαδημητρίου, Υβέτ, Μαίρη Δρακοπούλου.

Farah Fawcett

(1947-2009)

Actress

Bianca Jagger

(born Bianca Pérez-Mora Macias, May 2, 1945)

Former actress/model.

Human Rights Advocate

Patti Smith

(born in December 30th, 1946)

Singer-songwriter, poet, artist